I stumbled upon the contest Cheap-ChicWeddings.com sponsored for the most impressive wedding gowns made of — wait for it — toilet paper! Yes, this humble stuff is the focus of an annual challenge to use as the sole fabric of a wedding dress. I’m always interested to learn how technology affects textiles and by extension, fashion, but it’s equally interesting to be confronted with garments made of material whose primary function is not the building block of a dress (some will recall my earlier post on a similar duct tape prom dress competition). Yet another difficulty was probably disguising the “fabric” so it concealed its bathroom origins.

Though I myself have never tackled such a garment, challenges working with this particular paper would, I imagine, include transparency and flimsiness. But like all materials, I suspect experimenting with various brands would be part of the process, finding the texture, weight, stiffness, etc., that best suited various parts of the garment. Frankly, the whole contest reminds me a bit of the Charmin “quilted” toilet paper ads of bears and things sewing toilet paper for a supposedly softer, quilted product. It strikes me as hilarious that non-cartoon animals tackle this task… and in the form of wedding dresses, no less! Following are 2009’s winners.

First place winner:

Ann Kagawa Lee's toilet paper wedding dress

the back

matching hat

Though this contest is on the alternative side of crafty fashion, paper dresses are not actually new. The 1950s paved the way for this temporary and flimsy fashion by integrating more and more rapid obsolescence in products, from seasonal cars models to kitchen appliances, aggressively marketed as lifestyle essentials. Many historians attribute the ready acceptance of these sped-up trends to a pervasive feeling of impermanence, due in no small part to the fear and doom of nuclear war. It is with some irony that the government itself looked to paper as an alternative to cloth.

In the 1960s the government began experimenting with paper textiles. Paper’s light weight, insulating qualities, and cheapness made it an attractive choice for disposable combat garments, parachutes, and pup tents. The idea went viral when a corporation adopted the idea: in 1966 the Scott Paper Company used a paper dress as a gimmicky marketing ploy where for $1 women could buy a rather shapeless paper dress and get Scott coupons. To the surprise of many (including Scott Paper), women actually loved the dresses (though the color apparently rubbed off easily) and Scott sold half a million of them in 8 months. Fashion designers jumped on the bandwagon soon afterwards, and the paper dress craze lasted for the next few years.

Scott Paper dress, 1966

Here is perhaps the most recognizable paper dress, the 1960’s Campbell’s Soup dress that was inspired by the work of Andy Warhol — expendability and easy reproduction was central to the Pop Art movement, after all. These were produced by Campbell’s Soup as an advertising campaign (see the ad here). It’s a classic example of how fashion intersects art and industry:

Warhol's Campbell's Soup dress of the '60s

The infatuation with paper clothes didn’t last long. They tore easily, were highly flammable, and a bit too fad-ish to last past 1969. Though the full-blown craze died out decades ago, there are still those who use paper as a deliberately challenging material:

phonebook paper dress by Jolis Paons, 2008

And a 1960s version of similar concept:

phonebook paper dress by Waste Basket Boutique by Mars of Asheville

Hussein Chalayn constructed a paper airmail dress that you could write on, fold up and send, and finally wear, humorously playing with ideas of original textile function, disposability, and usefulness:

Hussein Chalayn paper airmail dress, 1999

Designer James Rosenquist created a papery suit out of Tyvek®, a nonwoven fabric made from spun-bonded olefin, adding gender to the mix of concepts (why weren’t paper clothes made for men in the 60s?):

Hugo Boss, designed by James Rosenquist, spring 1998

Leona Scull-Hons had a performance art piece where she wore an elaborate paper dress throughout the day and then sat in a chair in the gallery every evening to sew all the tears. Though I didn’t see the piece myself, I love how she incorporated the female-dominated tradition of sewing and mending, utilizing the frailty of paper to accelorate the breakdown process of clothes.

Leona Scull-Hons, "Mend," 2002

I thought I’d leave off with the paper gown we are probably most familiar with today, though it was invented in the mid 20th century alongside the obsolete paper dresses. Keeping in mind how awful these feel, can you imagine purchasing one to wear in public??

Further Reading:

• “Fashion: Real Live Paper Dolls,” Time Life article, March 1967
• Fear and Fashion in the Cold War, by Jane Pavitt
• DIY paper dresses

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I recently happened upon a photo of Tilda Swinton, that delicious quirky fashion muse to Viktor & Rolf, wearing an intense layered dress whose filigreed crocheted bodice resembled a crocheted corset, and whose skirt dissolved into something resembling bulky sweaters piled on a floor (click for closeup):

Tilda Swinton wearing Sandra Backlund knit & crocheted dress

A knitter and crocheter myself, it has always frustrated me the lack of avant  garde fashion patterns for yarn crafts, which often seem to be marketed to middle-aged mid-westerners and not so much to quirky, experimental fashionistas. It was therefore with extra relish that I explored the web and Sandra Backlund’’s own site for more knit fashion inspiration. She tends to favor super-bulky yarns that really show off stitches in high relief, taming the yarn to create bold geometric shapes. It’s truly incredible how she creates such stiff, specific shapes and structures out of stretchy, soft yarn.

Here are my favorites:

knit & crocheted dress - Pool Position collection

In No Time collection

In No Time collection

Last Breath Bruises collection

Blank Page collection

Body Skin and Hair collection

crocheted turban and sweater

Now, if only someone would publish the patterns, I could get started on my own Sandra Backlund/Tove creations!

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I was laid off from the Whitney Museum last week due to budget cuts (not unexpected exactly, but still inconvenient) and so I begin the arduous task of finding a new job. My professional experience has been in administration, marketing, database management, and other non-fashiony things, but for obvious reasons I’d like to use this as an opportunity to merge my personal passion with my profession. If you are aware of any job opportunities that involve fashion history, and which utilize writing / researching / computer / database skills, don’t keep them to yourself! I’d appreciate any and all leads; even if you don’t have a personal connection yourself but know of an institution or publication or website where work like mine might make sense, suggest it! My email can be found on the Contact page via the button on the right.

Wish me luck (I’ll need it)!

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I have partnered with the lovely Monica Sklar and her team at Worn Through, so I will be cross-posting there every-other week. Monica has multiple co-editors for an intelligent, well-rounded take on fashion history, fashion teaching, fashion book reviews and listings of exhibitions and calls for papers. Check it out here.